There is an old business that has existed for many decades and has ruled the town. They are the ones who make the product and if you want the product you get what they say you get. They’re in this to make money and they enjoy their seat at the head of the table.
Along comes another fellow who wants to make money, yes, but also wants to find a way to get people what they want at a good price. He puts together a scheme where the customers decide what to pay, where the people can invest their own work and earn a profit from shared production and cooperative exposure.
A lot of words have been written about Hachette Vs. Amazon in the last couple of weeks. Hachette has been brilliant about the spin they’ve put on it. Just like Mr. Potter the Legacy Publishers have sat back and bemoaned the discontented, lazy rabble even as they put out an increasingly substandard, overpriced product. In their well-authored spin they’ve created a story whereby they are a crusader for the little guy (all us poor authors and our royalties! All those poor independent booksellers teetering on the brink of extinction!) and Amazon is the villain threatening to ruin the world with their blasted low prices and vast selection.
It’s a good story. Shame it is about as true as Mr. Potter’s love for the people of Bedford Falls.
So how exactly is Amazon the George Bailey of the story? Well, they aren’t exactly. Amazon is the Bailey Building and Loan. Amazon is the company that realised that authors needed a place to publish their works if only so they didn’t have to go crawling to Potter-er-Legacy Publishers like Hachette. Amazon provided another place for authors to get published. It provided a place where customers could find books they actually wanted instead of getting stuck with the few books the Publishing Conglomerate told them they could read.
And now that they’re finding their way of life in danger the publishers have decided to make George Bailey look like a thief and an embezzler.
Really, the parallels between the two stories are eerie. The Publisher War IS _It’s A Wonderful Life_. Think of all the independent authors–the Mr. Martinis if you will–who have a home for their work thanks to Amazon. Who got a better deal than the falling down “houses” (poor contracts) provided by Mr. Potter.
Who am I? I’m Violet Sharpe. I’m the whore for books. I’m the bad girl. The outsider. I love George Bailey and he helps me when I need a fix. Yes, I admit it. I’m on Amazon’s side in this. Hard not to be when you think about how Mr. Potter has ruined this town.